About Us

The Martinique Tourism Authority was founded in 2003 and is chaired by Karine Roy-Camille. It is a public company whose main assignment is to promote the destination all around the world. The Martinique Tourism Authority takes part in the development of the tourism policy of Martinique to make it one of the most attractive islands of the Caribbean. It also strives to perform the basic analysis for a better understanding of a touristic activity and efficient choice of promotional strategy with accurate positioning. It works also on how to greet better the tourists in Martinique by increasing public awareness of the importance of the tourist industry for the economic health of the island.

The Martinique Tourism Authority has also been working on increasing public awareness on the importance of the tourist industry in the island’s economy.

It is also involved in various animation projects, whether for example in sports or culture, and provides information about festivals and events in Martinique, as well as those related to the destination.

General travel information (air fares, accommodations, visa requirements…) are also provided to travel agents and the general public.

The purposes of the Martinique Tourism Authority are quite clear:

• - booming the tourist industry in Martinique
• - increasing the number of tourists
• - giving a clear and sustainable image to Martinique

Its strategy:

• - diversifying the markets
• - restructuring the offer and reassessing the product
• - attracting people with high revenues
• - Reaching the offer with products combinations
• - developing and optimizing a partnership between the public and private sectors