Interview with Séverine Moustin, 
Founder of S. COSMETICS. 
 

Could you introduce yourself and tell us about your background?

I'm Séverine Moustin, a professional make-up beautician for over 26 years. I created S. Cosmetics, Martinique's first make-up brand, nine years ago. I grew up in this world: my godmother was a beautician, as was my mother, who founded one of the first private beauty training schools in Martinique. I naturally followed in their footsteps, but developed my own specialty: artistic make-up.

At the age of 13, I was already working on patronal celebrations. After my baccalaureate and a CAP in aesthetics, I was doing make-up for television by the age of 18. Then I went to Paris for two years to learn more about make-up artistry. I had some wonderful professional experiences there.

Why did you choose to settle in Martinique?

I came back to Martinique thinking I'd stay temporarily, but I decided to put down roots here. I opened my first salon in 2005, offering nail care, esthetics and make-up. I built my reputation locally, with the aim of spreading it elsewhere. This positioning enabled me to be approached by outside productions, convinced that I was still working in audiovisual.

Do you have any vivid memories of your early days?

As a little girl, I used to hide in my mother's institute to watch her at work. With my godmother, I learned the importance of customer care, respect and rigor. These experiences have shaped my vision of the profession.

What makes Martinique such a rejuvenating place?

Our strength lies in the proximity of varied landscapes. In just a few minutes, I can go from an urban environment to a natural setting: a stroll along the Malecon, feet in the water at Plage de la Française, a jaunt to Jardin de Balata or Absalon. Monday is my day off: if I have time, I take my beach bag, go for a swim and pick up my son from school. This flexibility, this close nature, it's a real luxury.

Do you have any favorite places to recharge your batteries?

Yes, I have two. The first is Diamant beach, where I make important decisions. There, my thoughts get organized, and I take action on the way down. The second is at my brother's house in Le Cap, in Le Marin. His house on the heights overlooks the bay and offers a view of Saint Lucia. There are chickens, fruit trees and a soothing atmosphere. It's my refuge.

What's your secret to well-being?

On the inside, my ritual is gustatory: a good ti nain morue at No Stress Bo Lanme in Fort-de-France, by the water, with pelicans and a punch. This traditional meal is part of my equilibrium. I also like lambi soup on Fridays and grilled meats on Saturday evenings. Martinique's cultural mix is reflected in its cuisine.

When it comes to make-up, my must-have trio S. Cosmetics: the cover duo (concealer, corrector, foundation), the 2-in-1 powder and a good mascara for the charming touch. Essentials that combine effectiveness, versatility and aesthetics, designed here, for here.